Despite the rise of digital marketing, billboard advertising is still a viable and effective way for businesses to reach a wide and diverse audience. Billboards have a unique advantage over other forms of advertising as they cannot be ignored, skipped or turned off. They are visible 24/7, reaching a diverse audience, including those who may not use social media or other digital platforms. Billboards have the potential to be eye-catching, memorable and long-lasting, creating a lasting impression on passersby. Additionally, advancements in technology have allowed for greater customization and targeting, making billboard advertising more cost-effective and efficient than ever before. As a result, billboard advertising should not be dismissed in today’s marketing trends, as it remains a powerful tool for businesses looking to increase brand awareness and reach a larger audience.